Vimeo Link (HTML5/iPad enabled)
I really think the people who don’t quite understand the “motion magazine” are the same people who think the magazine medium should be gone altogether and be taken over by the Internet.
The difference is an experience where typography, narration, and visual story telling combine, which is far more difficult to do on a website.
With a digital magazine, there’s also no risk of a user getting a different experience than another. With the web, there’s the risk of users being broken up into different experiences by systems, web browsers, and requirements.
There’s much more you can do with experiences that you know will be the same. This is a reason why developers are in love with building mobile/iPhone/iPad apps. Everyone who opens the app will get the same look and feel that the developer intended for. This is also a reason why people are still in love with classic print; their work comes out as the way they intended and is consumed in a controlled way.
Making this video example happen on the web correctly for everyone would be extremely difficult; almost impossible. But if you’ve used an iPad, which I’m typing this comment on right now, then you might very well understand the direction in which digital print is going. It’s an amazing experience to be holding something that feels like classic print, but moves and flows in a way that could never be possible before. I’m personally longing for more of these digital magazines on my iPad, and I’m really extremely excited.
